Copywriting

Copywriting for therapists

You know who you are as a clinician, but have a hard time putting it into words. Consider us your translators. We create website copy that's both authentic and professional, so potential clients can get a sense of who you really are.

AS SEEN ON…

THE BASICS

What is copywriting for therapists?

Copywriting is any kind of writing that helps to sell you and your services. Think: website copy (the words on your website), ads, directory profiles, and more. If it's written to attract clients, it's considered copy.

Therapists can have a tricky time writing copy. You want to attract your ideal client, but you don't want to sound too "sales-y" or gimmicky. After all, you're selling services to help people feel better-not a clothing line or the latest tech product.

You want copy that speaks to who you are as a clinician but also feels genuine and relatable. You want to tell potential clients about your services and approach without using jargon or too many clinical terms. Most of all, you want to make potential clients feel like there's someone out there who can help them.

We get it—that's why we specialize in copywriting for therapists.

Why copy is important for your private practice

In today's world, having an online presence matters. More and more people are looking for helpers like you online, whether through social media, directories, or your coach/therapist website.

Having a website or directory profile should be more than just checking a box. Writing compelling copy for all of your online channels is essential—it's how you represent yourself as a business and connect with the people you want to help.

When you work with clients, you likely tell them how important it is to understand the "why" behind their actions. The same goes for writing copy for your private practice. Having an awareness of the intention behind what (and why) you write helps the bigger picture come together.

Brand yourself

Effective website copy should speak to who you are as a therapist. Are you a warm, eclectic art therapist or a direct, solutions-focused CBT therapist (or someone else entirely)? Potential new clients should be able to get a feel for you and your voice just by reading your words.

Plus, being clear about who you are will cut down on referrals that aren't a good match. By capturing your personality and approach through copywriting, you'll know that the people who do reach out really resonated with who you are.

Differentiate yourself from other private practices

Creating a clear online voice will also set you apart from other therapists or coaches. Clients want to know what makes your practice unique. Do you specialize in working with a super niche population? Do you draw in your own lived experience to connect with clients in session?

This isn't about distancing yourself from other professionals or trying to be "better" than your fellow therapists. It's about getting clear on who you are and who you help so you can get in touch with the clients who are the best fit for your specific expertise.

Increase website visitors

Growing your online presence also grows your practice's visibility. Plus, we offer website copy that's optimized for SEO—you could say that it’s our specialty as experts in SEO for therapists 😉 While SEO is a huge topic in and of itself, it essentially means that we'll help get you to the top of the results page in a Google search.

In even just a few months, you'll have more online visibility than ever before. The best part? SEO isn't just expanding your reach to the general public—it helps us connect you with your ideal client.

Our copywriting services for therapists

We offer authentic, effective copy for wherever and however you show up online. From the homepage of your therapist website to growing the email list for your private practice, we've got you covered.

Website copy

Website copy is—you guessed it—all of the words that go into your private practice therapist website. From your homepage to your sales pages and even your menu, website copywriting is what tells potential clients who you are and what you offer.

When we write copy, we think about all the important pages that make up your website. Your about page should capture your essence as a clinician. Your service/specialty pages should provide clear descriptions about the types of therapy you provide and the populations you serve.

We take all of this into account when writing each and every website page. Plus, we collaborate with you upfront to make sure we have a solid understanding of both you and your ideal client. This helps us write websites that are authentic and aligned.

SEO Blogs

Beyond the standard pages that every therapist website should have, we also recommend adding a blog to your site. Blogs can be an effective way to get more traffic to your website and boost your credibility as a subject matter expert.

Many therapists get stuck writing their own blog posts. They're either unsure what people really want to read about, struggle to translate their expert knowledge into digestible posts, or simply don't have the time.

That's where we come in. We write quality content that's based on research and readability. Plus, we incorporate our SEO skills keyword research and on-page SEO to help people find your content when using online search engines. Hello, first page of Google!

Editorial blogs

While we're huge proponents of SEO for your website, we also offer editorial blogs as an affordable (yet still totally effective) alternative.

Editorial blogs are perfect for therapists who want to consistently add more content to their website but don't necessarily need all the strategy and research that goes into creating SEO blog posts.

Writing blogs shows website visitors that you know your stuff. Plus, blog posts add free value to your website and helps to build trust with your audience and potential clients. Together, we'll choose topics that speak to your expertise and the populations you serve in your practice.

Email marketing

There are tons of benefits to growing your email list. Email marketing lets you regularly engage with your audience, boost your credibility, and offer free value in hopes of converting readers to paying clients down the line.

Looking to grow your business beyond private practice alone? Email marketing can help with that, too. Let us help you get the word out about your course, e-book, or new consulting services.

Writing your own emails can be tedious and time-consuming. We'll take that task off your hands and use our tried-and-true email marketing methods to connect with your readers. You'll have more time to do the work you do best (or even take a little extra self care time).

Directory profiles

Ever notice how most directory profiles sound kind of the same? No judgment—it can be tough to boil down who you are as a clinician into just a few sentences or paragraphs. On top of that, you have to translate your years of formal education into language that everyone can understand. It's a big ask.

While there are pros and cons to therapists directories, they can be a useful way to help clients find you. After all, the more places we can get your name out there, the more people you can ultimately help.

We write directory profiles that express who you are as a therapist without using jargon or cliches. Our goal is to help potential new clients feel seen—and get more people reaching out for a consultation with you.

Sales pages

Planning to expand your business? You need a sales page, and we've got you covered. Just like the name suggests, sales pages help you sell your offer. From signature courses to coaching packages or other offerings, having a sales page is a must.

We use our marketing expertise into writing carefully thought-out pages that sell your product or service. Beyond writing the page itself, we'll also provide a sales page design (including mock-ups) on the platform of your choice.

Growing your practice can feel intimidating when you're going it alone-but it doesn't have to be. We're happy to take the pressure out of the process while you get ready for new clients to start rolling in.

Why work with us

You know better than anyone that fit is important. You're selective with the clients you welcome into your practice, so choosing your marketing team should be no different.

Expertise

All of our writers are mental health professionals. Whether they are professional mental health writers or licensed therapists, our writers go through an extensive application process to ensure clinical correctness and sensitivity.

SEO specialty

Copywriting is great, but it doesn’t really matter if no one sees it. We help you get found online by your ideal clients with our robust research, outlining, writing, and publishing process all centered around SEO. This is our bread and butter!

Quality

We’re not the cheapest option, but we don’t want to be. When we create content, we want it to stand the test of time in your business, so we take the time and use professional tools to make assets that last and impress potential clients.

FAQs about copywriting for therapists

Most therapists have never worked with a copywriter before, so it's totally normal to have questions (and lots of them). Here, we've answered some of the most common questions we get about copywriting for therapists. Not seeing your question here? Reach out to us and ask away.

  • Whether you need just one page of website copywriting or want an entirely new website, our team can help. If you want us to write your copy for you, access our Investment Guide to view our pricing. If you’re short on time and working with a limited budget, check out our Copywriting Generator!

  • If we write your content, we certainly can! While you're welcome to publish your content if you prefer, our team is happy to take it off your hands. Consider us your copywriter, web designer, and marketing strategist all in one.

  • We're always open to chatting with coaches, wellness practitioners, and other healers. Not a therapist yourself but provide services to mental health professionals? Let's chat, too.

Are you ready

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for copywriting?

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Are you ready ... for copywriting? ...

So what do you say?

If you're ready to start creating mental health content that speaks to your clients and ranks on Google, get access to our Investment Guide to get started.