Frequently asked questions

SEO might not be a good marketing strategy for you, and that is totally okay! SEO is a long-term strategy, so if you need clients immediately, we recommend investing in Google Ads. But if you’re ready to future-proof your business and invest in a marketing strategy that will serve you for years to come, SEO may be right for you. Additionally, if you fall into the DIY category, we recommend that you have certain skills in place. Contact us, and we’ll help you think through it.

We have a wide range of rates to accommodate for therapy and coaching businesses at all stages of growth. Some clients we work with spend next to nothing, while others spend over $10,000. What matters most is that we offer flexibility—we want to work with you, and we’ll find a service and price that fits.

Finding a service-client fit is always a conversation, but it helps if you know your annual marketing budget and the time you’re willing to invest in marketing. We’ll walk you through your options and help you make a decision.

Along with going on seven years in the digital marketing industry, our founder Kristie Plantinga has an agency-background in SEO and content marketing, a Masters degree in Written Communication, and a degree in Psychology. She also has experience in different clinical backgrounds, from psychological testing for autism and ADHD to group therapy. On top of that, we work with and employ subject matter experts to ensure clinical correctness and sensitivity in our content.

We work with therapists and coaches who do not perpetuate or are complicit in racism, sexism, ableism, homophobia, transphobia, islamaphobia, or fatphobia of any kind. Our clients also pay their people well, aren’t afraid of investment, appreciate value, and trust us to produce excellent work. In many cases, our clients are also change-makers–they know that the mental health system is broken, and they run their businesses in a way that challenges the status-quo.

Unlike other SEO agencies in the therapy space, we employ salaried specialists who have professional marketing experience in competitive industries. Although therapists can be great marketers (our coaching clients get incredible results), we believe that paying for done-for-you SEO support means you should get professional-level work. Additionally, we don’t work with just anyone. We are explicit in who we market to—trauma-informed therapists and coaches.